The digital imprint of our everyday business activities is a repository waiting to be tapped. Collecting and storing data in a big data environment is useless if the right data science algorithms are not utilizing it. Every performance metric worth improving on, from cost cutting to mining for business intelligence can be studied and enhanced by modeling. Experienced data scientists can spot trends, and suggest process improvements, while harnessing the power of machine learning. Managing solutions that can improve cross selling, up selling, cost cutting, and bring extra revenue to the company can be made possible by predictive analysis, and prescriptive analysis algorithms.